👋 Welcome to This Week’s Review!

Welcome to Halal Market Mastery! Each week, we provide expert tips, best practices, and industry developments to help you thrive in the booming trillion-dollar halal market. Let’s dive in!

As halal businesses strive to build trust, efficiency, and transparency, technology is stepping in as a game changer. This week, we explore how AI and blockchain are transforming halal businesses, revolutionising supply chains, certification, consumer engagement, and more.

📊 Fun Fact of the Day:

According to a Global Islamic Economy Report, the global Islamic economy is projected to surpass $9 trillion by 2027, and digital halal ecosystems powered by AI and blockchain are expected to play a major role in that growth.

🤖 How AI & Blockchain Are Changing the Halal Game

Let’s break down how these technologies are reshaping the halal landscape:

🔗 1. Blockchain for Halal Traceability & Certification

Blockchain ensures tamper-proof, transparent records of every step in the halal supply chain—ideal for building consumer trust.

• Digital halal certificates with QR codes reduce fraud.

• Governments (like Malaysia’s JAKIM) are exploring AI and blockchain-based verification systems.

• Real-time tracking of slaughter dates, ingredients, and supplier history is now possible.

🧠 2. AI for Halal Compliance Automation

AI tools can help businesses to:

• Scan and verify ingredient lists for haram or questionable substances.

• Detect potential compliance gaps using data from manufacturing, sourcing, and logistics.

• Use predictive analytics to improve product development and forecast halal market trends.

🛍 3. AI-Powered Personalisation & Consumer Engagement

• AI chatbots guide customers through halal certification FAQs.

• Platforms like Dynamic Yield and OneAgrix use AI to personalise product suggestions and improve UX.

• Halal travel and dining apps now offer AI-curated recommendations based on prayer times, dietary preferences, and location.

📦 4. Smart Contracts for Halal Trade

Blockchain-enabled smart contracts automate and enforce trade agreements—especially helpful in cross-border halal exports.
They minimise delays, ensure compliance, and reduce the need for intermediaries.

💡 How to Prepare Your Business:

✅ Start exploring halal digital certification platforms.
✅ Use AI tools to streamline your halal assurance process.
✅ Partner with halal-tech platforms to future-proof your product offerings.
✅ Highlight your use of tech-powered transparency in your marketing.

🧠 Featured Innovation of the Week: OneAgrix

What it is:
A blockchain-powered global halal marketplace offering halal trade, traceability, and compliance services.

Why it matters:
OneAgrix is helping companies and governments digitally verify halal products, ensuring safety, trust, and market access—especially for exports to GCC countries.

Takeaway:
By embracing halal-tech early, businesses can boost credibility, reduce risk, and tap into wider global markets.

📰 Halal Headlines

• Visit Malaysia 2026: Malaysia-Maldives To Boost Muslim-friendly Tourism Cooperation

  Malaysia and the Maldives have committed to enhancing cooperation in tourism, particularly focusing on Muslim-Friendly Tourism, during the official visit of Maldives President Dr. Mohamed Muizzu, with both nations expressing optimism for growth in trade, tourism, and investment opportunities.

• DEEM ALMASEAH Sets Sights on Expanding Investments in Cambodia’s Infrastructure

  DEEM ALMASEAH FOR TRADING Co., Ltd plans to invest in Cambodia's infrastructure and telecommunications sectors, with a focus on supporting the socio-economic development and halal products, during a meeting with Prime Minister Hun Sen, who encouraged further investment in agro-industry and other sectors.

• Seminar discusses scope for expanding Vietnam’s Halal exports to Indonesia

  Vietnamese enterprises are looking to enhance their Halal-certified product exports to Indonesia, recognising the growing market opportunities in the Islamic consumer sector.

• Mastercard releases 2025 Halal Travel Trends report

  The Mastercard-CrescentRating Halal Travel Trends 2025 report reveals that Muslim travelers increasingly prioritise authentic experiences and ethical practices, with significant numbers emphasising culinary experiences and sustainability as key factors in their travel choices.

• Government aims to make Indonesia halal industry leader

  The Indonesian Ministry of Industry aims to establish the country as the world's leading producer of halal products by enhancing the industry ecosystem, highlighted by a projected $64.11 billion in exports for 2024, while addressing challenges in branding and competition within the global halal market.

• TAT promotes Thailand as a Muslim-friendly destination

  The Tourism Authority of Thailand (TAT) is promoting Thailand as a premier Muslim-friendly destination at the Arabian Travel Market 2025, seeking to attract over 1 million visitors from the Middle East and Africa by enhancing travel experiences and partnerships with airlines.

• Halal industry set to contribute RM231bil within next five years, says Miti deputy sec-gen

  The halal industry in Malaysia is expected to contribute RM231 billion to the economy over the next five years, driven by a strong ecosystem spanning food, finance, and travel, as stated by the Miti deputy secretary-general.

• Malaysia’s halal exports up 15 pct to RM61.79 bln in 2024, says Tengku Zafrul

  Malaysia's halal product exports reached RM61.79 billion in 2024, reflecting a 15% increase from the previous year, while the country maintains its leading position in the Global Islamic Economy Indicator for the tenth consecutive year.

• Expand markets to Central Asia to counter tariff threat, says Saifuddin

  Former Malaysian Foreign Minister Saifuddin Abdullah has urged the country to explore Central Asia as a potential market to counter a looming 24% tariff on Malaysian imports by the US, highlighting the region's untapped oil and gas resources and the importance of diversifying trade partnerships.

• Vietnam studies nuances for successful Halal tourism

  Vietnam is actively developing its Halal tourism sector to tap into the growing Muslim travel market, currently valued at $266 billion and expected to reach $350 billion by 2030, but faces challenges in meeting the cultural and religious needs of Muslim travelers.

How This Impacts You:

Stay ahead by aligning your products and practices with these developments. Opportunities abound for businesses ready to adapt and innovate.

🔍 Explore More Halal Resources

Looking to deepen your knowledge about the halal market or find more engaging content? Check out our various platforms:

1. Halal Market Mastery Newsletters
   For weekly halal market tips, news reports, and insights to keep your business ahead.

2. Halal Practitioner Blog Posts
   Explore in-depth think pieces and market trend analysis to help you navigate the halal economy.

3. Halal Made Simple YouTube Videos
   Enjoy bite-sized, easy-to-understand halal content that’s perfect for beginners or busy professionals.

📢 Coming Next Week…

We’re diving into Building a Global Halal Brand – Case Studies, where we spotlight successful halal businesses that have scaled across borders. Learn their strategies, challenges, and how you can replicate their path to global success.

📊 We Value Your Feedback!

We’d love to hear from you! Let us know how you’ve been enjoying Halal Market Mastery so far:

🚀 Ready to Embrace Halal Tech?

At Halal Practitioner, we provide consultancy, coaching, and training to help businesses succeed in the halal industry. Learn more about how we can support your growth by exploring our services:

That’s all for this week!

Stay innovative, stay halal, and stay successful!

Best Regards,
Halal Market Mastery Team