Photo credit: Photo by Igor Omilaev on Unsplash
👋 Welcome to This Week’s Review!
Welcome to Halal Market Mastery! Each week, we provide expert tips, best practices, and industry developments to help you thrive in the booming trillion-dollar halal market. Let’s dive in!
As halal businesses strive to build trust, efficiency, and transparency, technology is stepping in as a game changer. This week, we explore how AI and blockchain are transforming halal businesses, revolutionising supply chains, certification, consumer engagement, and more.
📊 Fun Fact of the Day:
According to a Global Islamic Economy Report, the global Islamic economy is projected to surpass $9 trillion by 2027, and digital halal ecosystems powered by AI and blockchain are expected to play a major role in that growth.
🤖 How AI & Blockchain Are Changing the Halal Game
Photo credit: Unsplash
Let’s break down how these technologies are reshaping the halal landscape:
🔗 1. Blockchain for Halal Traceability & Certification
Blockchain ensures tamper-proof, transparent records of every step in the halal supply chain—ideal for building consumer trust.
Digital halal certificates with QR codes reduce fraud.
Governments (like Malaysia’s JAKIM) are exploring AI and blockchain-based verification systems.
Real-time tracking of slaughter dates, ingredients, and supplier history is now possible.
🧠 2. AI for Halal Compliance Automation
AI tools can help businesses to:
Scan and verify ingredient lists for haram or questionable substances.
Detect potential compliance gaps using data from manufacturing, sourcing, and logistics.
Use predictive analytics to improve product development and forecast halal market trends.
🛍 3. AI-Powered Personalisation & Consumer Engagement
AI chatbots guide customers through halal certification FAQs.
Platforms like Dynamic Yield and OneAgrix use AI to personalise product suggestions and improve UX.
Halal travel and dining apps now offer AI-curated recommendations based on prayer times, dietary preferences, and location.
📦 4. Smart Contracts for Halal Trade
Blockchain-enabled smart contracts automate and enforce trade agreements—especially helpful in cross-border halal exports.
They minimise delays, ensure compliance, and reduce the need for intermediaries.
💡 How to Prepare Your Business:
✅ Start exploring halal digital certification platforms.
✅ Use AI tools to streamline your halal assurance process.
✅ Partner with halal-tech platforms to future-proof your product offerings.
✅ Highlight your use of tech-powered transparency in your marketing.
🧠 Featured Innovation of the Week: OneAgrix
Photo credit: OneAgrix
What it is:
A blockchain-powered global halal marketplace offering halal trade, traceability, and compliance services.
Why it matters:
OneAgrix is helping companies and governments digitally verify halal products, ensuring safety, trust, and market access—especially for exports to GCC countries.
Takeaway:
By embracing halal-tech early, businesses can boost credibility, reduce risk, and tap into wider global markets.
📰 Halal Headlines
Malaysia and the Maldives have committed to enhancing cooperation in tourism, particularly focusing on Muslim-Friendly Tourism, during the official visit of Maldives President Dr. Mohamed Muizzu, with both nations expressing optimism for growth in trade, tourism, and investment opportunities.
DEEM ALMASEAH FOR TRADING Co., Ltd plans to invest in Cambodia's infrastructure and telecommunications sectors, with a focus on supporting the socio-economic development and halal products, during a meeting with Prime Minister Hun Sen, who encouraged further investment in agro-industry and other sectors.
Vietnamese enterprises are looking to enhance their Halal-certified product exports to Indonesia, recognising the growing market opportunities in the Islamic consumer sector.
The Mastercard-CrescentRating Halal Travel Trends 2025 report reveals that Muslim travelers increasingly prioritise authentic experiences and ethical practices, with significant numbers emphasising culinary experiences and sustainability as key factors in their travel choices.
The Indonesian Ministry of Industry aims to establish the country as the world's leading producer of halal products by enhancing the industry ecosystem, highlighted by a projected $64.11 billion in exports for 2024, while addressing challenges in branding and competition within the global halal market.
The Tourism Authority of Thailand (TAT) is promoting Thailand as a premier Muslim-friendly destination at the Arabian Travel Market 2025, seeking to attract over 1 million visitors from the Middle East and Africa by enhancing travel experiences and partnerships with airlines.
The halal industry in Malaysia is expected to contribute RM231 billion to the economy over the next five years, driven by a strong ecosystem spanning food, finance, and travel, as stated by the Miti deputy secretary-general.
Malaysia's halal product exports reached RM61.79 billion in 2024, reflecting a 15% increase from the previous year, while the country maintains its leading position in the Global Islamic Economy Indicator for the tenth consecutive year.
Former Malaysian Foreign Minister Saifuddin Abdullah has urged the country to explore Central Asia as a potential market to counter a looming 24% tariff on Malaysian imports by the US, highlighting the region's untapped oil and gas resources and the importance of diversifying trade partnerships.
Vietnam is actively developing its Halal tourism sector to tap into the growing Muslim travel market, currently valued at $266 billion and expected to reach $350 billion by 2030, but faces challenges in meeting the cultural and religious needs of Muslim travelers.
How This Impacts You:
Stay ahead by aligning your products and practices with these developments. Opportunities abound for businesses ready to adapt and innovate.
🔍 Explore More Halal Resources
Looking to deepen your knowledge about the halal market or find more engaging content? Check out our various platforms:
Halal Market Mastery Newsletters
For weekly halal market tips, news reports, and insights to keep your business ahead.Halal Practitioner Blog Posts
Explore in-depth think pieces and market trend analysis to help you navigate the halal economy.Halal Made Simple YouTube Videos
Enjoy bite-sized, easy-to-understand halal content that’s perfect for beginners or busy professionals.
📢 Coming Next Week…
We’re diving into Building a Global Halal Brand – Case Studies, where we spotlight successful halal businesses that have scaled across borders. Learn their strategies, challenges, and how you can replicate their path to global success.
📊 We Value Your Feedback!
We’d love to hear from you! Let us know how you’ve been enjoying Halal Market Mastery so far:
How would you rate your experience with our newsletter?
🚀 Ready to Embrace Halal Tech?
At Halal Practitioner, we provide consultancy, coaching, and training to help businesses succeed in the halal industry. Learn more about how we can support your growth by exploring our services:
That’s all for this week!
Stay innovative, stay halal, and stay successful!
Best Regards,
Halal Market Mastery Team