👋 Welcome to This Week’s Review!

Welcome to Halal Market Mastery! Each week, we’ll provide you with expert tips, best practices, and industry developments to thrive in the booming trillion-dollar halal market. Let’s dive in!

Exporting halal products can be a game-changer for SMEs. This week, we uncover strategies to scale your halal exports successfully, spotlight a fast-growing halal export brand, and keep you updated with the latest halal market news.

📊 Fun Fact of the Day:

Indonesia is the world’s largest halal consumer market, spending over US$279 billion in 2023. Yet, it still imports a large portion of its halal ingredients – presenting big opportunities for halal exporters globally.

🚀 Scaling Halal Exports – Tips for SMEs

Entering international halal markets can be rewarding, but it requires the right game plan. Here are five proven strategies to scale your halal exports:

1. Understand Target Market Regulations

Halal standards vary across countries. Study the certification requirements of your export markets (e.g., GCC, Indonesia, Singapore) and align your processes accordingly.

2. Secure Globally Recognised Certification

Partner with halal certification bodies that are recognised by key import markets. Having JAKIM, MUIS, or GAC-recognised certs adds credibility and simplifies market entry.

3. Optimise Packaging and Labelling

Ensure packaging meets both halal and local regulatory expectations. Halal logo, import stickers, and ingredient transparency can make or break a product’s acceptance.

4. Leverage Trade Platforms and Distributors

Join trade expos like MIHAS or Gulfood. Engage local distributors who understand the halal consumer mindset and retail landscape.

5. Localise Your Marketing

Highlight not just halal compliance but also cultural relevance. Tailoring product messaging to resonate with local Muslim consumers increases trust and adoption.

🌟 Featured Brand of the Week: S&P Industries (Santan)

Global Appeal, Local Integrity

S&P Industries, the brand behind Santan coconut milk products, has successfully exported to over 30 countries. Their halal-certified, clean-label coconut milk is widely used in cooking and ready-to-eat meals across Asia, the Middle East, and Europe.

Key to Their Success?

• Obtaining multiple international certifications such as ISO9001, halal, FSSC 22000 and HACCP.

• Clear labelling and consistent quality

• Investing in innovative packaging, sustainable practices and product diversification

SMEs can learn from S&P’s strategic expansion by focusing on compliance, consistent quality standards, and product innovation.

📰 Halal Headlines

• Malaysia secures up to RM4bn in potential investments, RM675mn in exports following mission to France

  Malaysia's recent mission to France secured RM4 billion in potential investments and RM675 million in export opportunities across sectors like aerospace, renewable energy, and halal, aimed at boosting high-paying job creation for Malaysians.

• Malaysia: Anwar leads efforts to strengthen strategic investments, global economic cooperation

  Prime Minister Datuk Seri Anwar Ibrahim is enhancing strategic investments and global economic cooperation, focusing on sectors like halal, through bilateral meetings and participation in the 17th BRICS Summit.

• Brunei launches Southeast Asia’s first net-zero, solar-powered shrimp farm

  Brunei has launched Southeast Asia's first net-zero, solar-powered shrimp farm, integrating AI technology to cultivate organic, halal blue shrimp, aiming for a sustainable and zero-carbon footprint in aquaculture.

• Indonesia has moral legitimacy to lead Islamic economy: Ma’ruf Amin

  Former Vice President Ma’ruf Amin stated that Indonesia holds moral legitimacy and democratic support to become a global hub for the Islamic economy, given its large Muslim population and the growing global demand for halal products.

• Indonesia retains third place on global Islamic economy index

  Indonesia has secured third place in the 2024–2025 State of the Global Islamic Economy Indicator report, showcasing significant progress in various sectors of the Islamic economy over the past decade.

• Islamic Finance in Singapore: Unlocking Growth Potential in a Strategic Financial Hub

  Singapore is emerging as a strategic hub for Islamic finance, with a robust legal framework, innovative fintech solutions, and strong regional connectivity, thereby facilitating significant growth in Shariah-compliant financial products and services.

• Manzil Launches Manzil Invest USA, Bringing Faith-Based Investment Solutions to American Muslims

  Manzil has launched Manzil Invest USA, a digital platform providing Shariah-compliant investment solutions specifically designed for Muslim Americans, now available for download on mobile app stores.

• SMCCI, Maybank ink MOU to support Malay or Muslim-owned enterprises in Singapore, Malaysia

  The Singapore Malay Chamber of Commerce and Industry (SMCCI) has partnered with Maybank Singapore through a memorandum of understanding to support the growth of halal-focused small and medium-sized enterprises (SMEs) and Malay or Muslim-owned businesses in Singapore and Malaysia, particularly in the Johor-Singapore Special Economic Zone.

• Binance launches world’s first Shariah-compliant multi-token staking

  Binance has launched Sharia Earn in the UAE, the first multi-token staking service compliant with Islamic finance principles, aiming to include Muslims in the decentralised finance movement and promote halal investment opportunities globally.

• ASEAN To Strengthen Halal Food Trade In Response To Global Demand

  ASEAN Foreign Ministers aim to enhance regional coordination in halal food trade by harmonising national halal standards and encouraging stakeholder engagement to meet the growing global demand for halal products.

🔍 Explore More Halal Resources

Looking to deepen your knowledge about the halal market or find more engaging content? Check out our various platforms:

1. Halal Market Mastery Newsletters
   For weekly halal market tips, news reports, and insights to keep your business ahead.

2. Halal Practitioner Blog Posts
   Explore in-depth think pieces and market trend analysis to help you navigate the halal economy.

3. Halal Made Simple YouTube Videos
   Enjoy bite-sized, easy-to-understand halal content that’s perfect for beginners or busy professionals.

📢 Coming Next Week…

We’re exploring Marketing Strategies for Attracting Halal Tourists. With Muslim travellers shaping the future of global tourism, we’ll share practical ways your business can appeal to this growing market — through culturally respectful services, digital marketing, and halal-friendly offerings. Don't miss it!

📊 We Value Your Feedback!

We’d love to hear from you! Let us know how you’ve been enjoying Halal Market Mastery so far:

💼 Need Help Growing Your Halal Export Business?

The Halal Practitioner team offers consulting, training, and marketing services for halal-compliant SMEs looking to scale globally. Let us support your export ambitions.

That’s all for this week!

Stay global, stay halal, and stay successful!

Best Regards,
Halal Market Mastery Team