👋 Welcome to This Week’s Review!

Welcome to Halal Market Mastery! Each week, we’ll provide you with expert tips, best practices and industry developments to thrive in the booming trillion-dollar halal market. Let’s dive in!

Halal beverages are a major revenue driver, but pairing them with the right snacks can take sales to the next level. Whether in cafés, supermarkets, or online retail, understanding snack pairings is key to customer satisfaction and higher profit margins. This week, we explore Snack Pairings That Boost Beverage Sales, highlight a standout halal snack brand, and bring you the latest halal industry news.

📊 Fun Fact of the Day:

Revenue in the global snack food market amounts to $269.50 billion in 2025. The market is expected to grow annually by 6.08% (CAGR 2025-2029). The halal snacks market expands in tandem with the mainstream. The rise of health-conscious consumers, snacking culture, and halal-certified convenience foods is fuelling this growth.

📈 Snack Pairings That Boost Beverage Sales

The perfect pairing of snacks and beverages isn’t just about taste—it’s about enhancing the consumer experience and increasing your bottom line. Here’s how the right combinations can drive business growth:

How to Maximise Sales:

✅ Bundle Deals: Offer snack-and-drink combos to increase average spend per customer.
✅ Cross-Selling: Train staff to recommend ideal pairings in cafés or convenience stores.
✅ Seasonal Promotions: Feature special pairings during Ramadan, Eid, and other festive periods.

☕ Featured Brand of the Week: Julie’s Biscuit

Description:
Julie’s Biscuits is one of Southeast Asia’s most recognised halal-certified snack brands, known for its high-quality, butter-rich biscuits and innovative flavours. Their range includes chocolate-coated wafers, peanut butter sandwiches, and nutritious oat biscuits.

Why It Stands Out:
✔️ Halal-certified & widely available across Asia, the Middle East & beyond.
✔️ High consumer trust with over 30 years in the industry.
✔️ Perfect pairing with coffee, tea, and flavoured milk drinks.

🔥 Try This Out!
Retailers and cafés can increase sales by bundling Julie’s Biscuits with popular halal beverages. Stock them now and tap into the growing snack-and-drink market!

📰 Halal Headlines

1. Malaysia: Johor to launch Halal Development Plan 2030 by March

   The Malaysian Johor state government is launching the Johor Halal Development Plan 2030 by March, aiming to enhance the local halal industry with RM800,000 in funding, simplify halal certification processes, and provide support for families affected by job losses.

2. Cambodia’s bold push to welcome more Muslim tourists

   Cambodia is actively enhancing its tourism sector to attract Muslim travellers by implementing a comprehensive action plan that includes halal amenities, prayer facilities, and hospitality training, aiming to create a welcoming environment and boost its appeal as a Muslim-friendly destination.

3. Brazilian halal project firms enter 9 new markets

   The Halal do Brasil project has successfully expanded to nine new international markets, increasing its reach to 156 countries and generating USD 3.61 billion in exports from 124 participating companies, primarily in the food sector, with a focus on diversifying into higher value-added products.

4. Malaysia: DagangHalal, OnePip in tie-up to provide international payment solutions to halal industry

   DagangHalal.com has partnered with OnePip to provide secure and cost-effective international payment solutions for halal businesses, enhancing cross-border commerce and supporting Malaysia's goal of becoming a global halal hub as the market is projected to reach USD 3.27 trillion by 2028.

5. ASEAN ‘can unlock new horizons for Mideast'

   ASEAN is positioning itself as a premier global tourism destination by leveraging opportunities in luxury, medical, and halal tourism, emphasising sustainability and technology integration, while fostering collaborations with Middle Eastern businesses to enhance regional tourism offerings.

6. Thailand targets halal market with massage and herbal products

   Thailand is strategically targeting the expanding global halal market, valued at over 77 trillion baht, by promoting its traditional massage and herbal products through halal certification, training local producers, and enhancing its reputation as a medical and wellness hub to attract Muslim consumers.

7. Serunai Commerce partners Jordan to enhance halal ecosystem

   Serunai Commerce Sdn Bhd has partnered with Jordan to enhance its halal ecosystem through an 11-day diagnostic mission, focusing on improving halal certification processes and aligning local standards with international practices, facilitated by the Islamic Development Bank's reverse linkage modality.

8. Niche to mainstream: Evolution of halal tourism in global travel industry

   The Halal tourism market is projected to grow from $256.5 billion in 2023 to $410.9 billion by 2032, driven by increasing international Muslim travelers and a rising demand for Muslim-friendly travel options that cater to faith-based needs.

9. Malaysia’s Pahang inks six MoUs with Australian agricultural industry players

   The Pahang government has signed six MoUs with Australian agricultural partners to enhance food security and develop the local agriculture sector, focusing on initiatives like wagyu beef production, halal meat supply chains, and training programs for youth in agriculture.

How This Impacts You:

Stay ahead by aligning your products and practices with these developments. Opportunities abound for businesses ready to adapt and innovate.

🔍 Explore More Halal Resources

Looking to deepen your knowledge about the halal market or find more engaging content? Check out our various platforms:

1. Halal Market Mastery Newsletters
   For weekly halal market tips, news reports, and insights to keep your business ahead.

2. Halal Practitioner Blog Posts
   Explore in-depth think pieces and market trend analysis to help you navigate the halal economy.

3. Halal Made Simple YouTube Videos
   Enjoy bite-sized, easy-to-understand halal content that’s perfect for beginners or busy professionals.

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📢 Coming Next Week…

We’re diving into The Rise of Halal Cosmetics – Market Overview, exploring the growing demand for halal-certified skincare, makeup, and fragrance products. Don’t miss it!

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🚀 Ready to Tap into the Halal Snack Industry?

At Halal Practitioner, we provide consultancy, coaching, and training to help businesses succeed in the halal industry. Learn more about how we can support your growth by exploring our services:

That’s all for this week!

Stay snack-savvy, stay halal, and stay successful!

Best Regards,
Halal Market Mastery Team