👋 Welcome to This Week’s Review!

Welcome to Halal Market Mastery! Each week, we’ll provide you with expert tips, best practices and industry developments to thrive in the booming trillion-dollar halal market. Let’s dive in!

Halal personal care is gaining serious momentum – not just among Muslim consumers but also among those looking for ethical, clean, and safe alternatives. This week, we explore the rising demand for halal cosmetics and skincare, the business potential for SMEs, and how you can capitalise on this growing segment.

📊 Fun Fact of the Day:

The global halal cosmetics market is projected to surpass USD 120 billion by 2027, driven by increasing awareness, expanding Muslim populations, and the rising popularity of clean beauty. Key segments include skincare, haircare, fragrance, and colour cosmetics.

📈 The Business of Halal Personal Care – Opportunities for SMEs

The halal personal care sector is no longer niche—it’s going mainstream. More consumers are scrutinising the ingredients and processes behind beauty and hygiene products. Here’s how SMEs can carve a space in this evolving landscape:

1. Tapping into Trust
Halal certification builds trust with Muslim consumers, who are actively seeking personal care products that align with their faith.

2. Clean and Ethical Beauty
Many halal-certified products also align with clean beauty standards: cruelty-free, alcohol-free, and free from harmful chemicals—appealing to both Muslim and non-Muslim audiences.

3. Expanding Distribution Channels
From e-commerce platforms to Halal marketplaces and social commerce, SMEs can now reach a global audience with minimal overhead.

4. Localisation Matters
Customise offerings based on regional preferences. What sells in Southeast Asia may differ from demand in the Middle East or Europe.

5. Collaboration with Influencers
Halal beauty influencers have significant sway. Collaborating with them can offer instant credibility and broaden market reach.

💡 🌿 Featured Brand of the Week: Safi Malaysia

A Trusted Name in Halal Personal Care
Safi Malaysia is a pioneer in halal personal care, offering a wide range of halal-certified skincare, haircare, and hygiene products formulated with modern science and rooted in Islamic values. As one of Southeast Asia’s leading brands, Safi ensures its products are free from alcohol, gelatin, and animal-derived ingredients, making them suitable for conscious Muslim consumers.

Powered by Halal Innovation
All products are developed at the Safi Research Institute—the region’s first halal R&D centre for personal care—combining active botanicals with halal-safe technology. Bestsellers like Safi Rania Gold (anti-aging) and Safi Acne Solutions have gained strong market traction across Malaysia, Indonesia, and the Middle East, showcasing the brand’s leadership through quality and innovation.

Affordable, Accessible, and Scalable
Safi is also known for its accessibility, offering affordable products that meet the needs of different skin types in tropical climates. With strong distribution across pharmacies, supermarkets, and e-commerce platforms, Safi sets an example for SMEs aiming to build scalable and ethical halal personal care brands.

📰 Halal Headlines

• Megaworld Hotels recognised first Muslim-friendly PH chain

  Megaworld Hotels & Resorts has been recognised as the Philippines' first "Muslim-Friendly Hotel Chain" by CrescentRating, reflecting its commitment to inclusive hospitality and promoting halal-friendly travel.

• UAE’s Islamic finance, halal industry poised for robust growth, economic diversification

  The UAE is solidifying its position as a global hub for Islamic finance and the halal industry through strategic investments and a national strategy aimed at economic diversification, which projects significant growth in both sectors.

• EMGS and ANA signs strategic MOU to boost Japan - Malaysia Higher education mobility

  Education Malaysia Global Services (EMGS) and All Nippon Airways (ANA) signed a Memorandum of Understanding (MoU) to enhance educational mobility and tourism between Malaysia and Japan, aiming to support international students studying in Malaysia.

• Sabah launches first halal hub for SMEs

  Sabah has launched its first halal-certified SME hub, the Q-SME Halal Industrial Park, aimed at empowering local entrepreneurs in halal sectors with dedicated infrastructure and support for export opportunities, as part of its strategy to become a regional player in the halal industry.

• Halaltrip rolls out first destination-influencer collaboration

  Three content creators specialising in Muslim travel have won the inaugural Halaltrip Content Creator Tank, which connects destination marketers with influencers to enhance Muslim-friendly travel content.

• Da Nang emerges as premier destination for Middle East’s affluent travellers

  The launch of Emirates' Dubai–Da Nang route on June 2 has positioned Da Nang as a premier luxury destination for affluent Middle Eastern travelers, significantly enhancing its tourism appeal and economic growth potential.

• Palm oil, tourism and halal goods drive Malaysia’s trade optimism with Uzbekistan, says envoy

  Malaysia is optimistic about increasing bilateral trade with Uzbekistan by enhancing cooperation in halal certification, tourism, and green technology, despite a recent decline in trade volume primarily due to import taxes on palm oil.

🔍 Explore More Halal Resources

Looking to deepen your knowledge about the halal market or find more engaging content? Check out our various platforms:

1. Halal Market Mastery Newsletters
   For weekly halal market tips, news reports, and insights to keep your business ahead.

2. Halal Practitioner Blog Posts
   Explore in-depth think pieces and market trend analysis to help you navigate the halal economy.

3. Halal Made Simple YouTube Videos
   Enjoy bite-sized, easy-to-understand halal content that’s perfect for beginners or busy professionals.

📢 Coming Next Week…

We’re diving into practical strategies for Scaling Halal Exports – Tips for SMEs. Whether you’re just starting out or looking to expand into new markets, this article will share actionable insights on certification requirements, market prioritization, trade support, and key partnerships to help your halal business grow globally. Don’t miss it!

📊 We Value Your Feedback!

We’d love to hear from you! Let us know how you’ve been enjoying Halal Market Mastery so far:

💼 Need Help Entering the Halal Market?

We offer tailored consultancy, coaching, and certification support augmented by our AI-powered platform, Halal Personal Advisor (HPA). Designed to make halal compliance easy, fast, and affordable for businesses of all sizes.

That’s all for this week!

Stay radiant, stay halal, and stay successful!

Best Regards,
Halal Market Mastery Team