👋 Welcome to This Week’s Review!

Welcome to Halal Market Mastery! Each week, we provide expert tips, best practices, and industry developments to help you thrive in the booming trillion-dollar halal market. Let’s dive in!

This week, we turn our attention to Halal Fashion – a growing segment that goes beyond modesty. From ethical sourcing to sustainable production and faith-based branding, we unpack what’s driving demand and how businesses can ride this stylish and meaningful wave.

📊 Fun Fact of the Day:

The global modest fashion market among Muslim consumers is expected to reach $428 billion by 2027, at a CAGR of 6.1%. Countries like Indonesia, Turkey, UAE, and Malaysia are key players in shaping the future of halal and modest fashion.

👗 The Rise of Halal Fashion – What’s Fueling It?

Fashion with values is no longer a niche—it’s a movement. Halal fashion blends modesty, faith, ethics, and sustainability in ways that appeal not only to Muslim consumers but to a broader market seeking purposeful brands.

🌿 1. Ethical & Sustainable Production

Consumers are demanding transparency. Halal fashion brands are adopting:

• Eco-friendly fabrics like organic cotton, bamboo, and hemp.

• Fair labour practices and ethical supply chains.

• Vegan and cruelty-free production processes.

🧕 2. Modesty Meets Modern Style

Gone are the days of limited modest wear options. Today’s halal fashion brands offer:

• Stylish abayas, maxi dresses, tunics, and hijabs with a modern twist.

• Size-inclusive and culturally diverse collections.

• Partnerships with designers and influencers to stay on trend.

📦 3. Digital-First Branding

The digital boom has fuelled the rise of:

• Online modest fashion platforms like Modanisa, Haute Hijab, Louella, and Inayah.

• Social media campaigns that normalise modest fashion as stylish and empowered.

• Faith-driven branding that resonates with both Muslim and values-conscious non-Muslim consumers.

🌍 4. Regional Innovation

• Indonesia and Turkey are trendsetters in the modest fashion space.

• Malaysia and the UAE are investing in halal fashion weeks and modest fashion festivals.

• UK and the US are seeing an increase in Muslim fashion start-ups tapping into online communities.

🧵 Featured Brand of the Week: Modanisa

About the Brand:
Founded in Turkey, Modanisa is one of the world’s leading modest fashion e-commerce platforms, shipping to over 140 countries.

Why It Works:
✅ Combines modesty with fashion-forward designs
✅ Features halal-compliant textiles and ethical sourcing
✅ Leverages influencer collaborations and multilingual digital marketing
✅ Offers a diverse range of clothing styles for global modest wearers

Business Takeaway:
Modanisa proves that halal fashion can be global, stylish, ethical, and profitable. It’s a model for brands looking to tap into the values-driven fashion space.

📰 Halal Headlines

• S. Korean Food Giants Ramp Up Global Expansion Amid Booming K-Food Demand

  South Korean food companies are rapidly expanding their global presence to capitalise on the growing international demand for K-food, with notable efforts from Samyang Foods, Ottogi, and hy aiming to significantly boost overseas revenue and tap into new markets.

• Cathay Pacific launches special Eid fares from Dubai to Asia

  Cathay Pacific has launched special fares for travelers from Dubai to various Asian destinations, featuring discounts across all cabin classes, running from February 24 to March 31, with travel periods from March 24 to December 31, 2025, and includes halal meal options available upon request.

• Malaysia: Johor Islamic Religious Council probes alcoholic beverages carrying halal certs

  The Johor Islamic Religious Council is investigating alcoholic beverage-like products that bear halal certifications after a market inspection revealed their presence, while also addressing public eating violations during Ramadan.

• Brunei Darussalam: MoRA exceeds targets in key areas, highlights challenges in other sectors

  In 2023, the Ministry of Religious Affairs (MoRA) achieved a higher-than-target increase in mosque congregants and youth participation in programs, yet faced challenges in Halal compliance, with only 14.43% of entrepreneurs meeting Halal requirements against a target of 41%.

• Hong Kong elevates Muslim-friendly travel experiences

  Hong Kong is advancing as a Muslim-friendly travel destination, with over 52 accredited hotels and 153 halal-certified eateries enhancing their offerings to cater to Muslim travelers, contributing to a significant increase in visitor numbers from Malaysia and Indonesia.

• Cambodia: MoC holds extraordinary meeting to advance Halal Development Strategy

  The Cambodian Minister of Commerce chaired an Extraordinary Meeting to review and refine the Halal Development Strategic Plan for 2025–2029, involving collaboration with various officials to enhance the certification process and align it with international standards.

• Libya, Indonesia strengthen tourism ties with halal travel collaboration

  The Indonesian Embassy in Tripoli has launched an initiative to enhance tourism ties with Libya by promoting halal travel and organising events like the Bali & Beyond Travel Fair 2025, aimed at creating business opportunities and increasing Libyan tourist visits to Indonesia.

• Indonesian Ambassador hosts iftar gathering with Cambodian Muslims

  Indonesian Ambassador Santo Darmosumarto hosted an iftar gathering in Phnom Penh with over 30 high-ranking Cambodian Muslim officials to promote unity and cultural diplomacy while strengthening bilateral cooperation, particularly in the halal industry.

• Korean Muslim Federation Issues Fatwa Ruling Cultivated Meat As Halal

  The Korean Muslim Federation has issued a fatwa declaring that cultivated meat can be considered Halal if it meets specific standards, paving the way for local producers to enter the Halal market.

How This Impacts You:

Stay ahead by aligning your products and practices with these developments. Opportunities abound for businesses ready to adapt and innovate.

🔍 Explore More Halal Resources

Looking to deepen your knowledge about the halal market or find more engaging content? Check out our various platforms:

1. Halal Market Mastery Newsletters
   For weekly halal market tips, news reports, and insights to keep your business ahead.

2. Halal Practitioner Blog Posts
   Explore in-depth think pieces and market trend analysis to help you navigate the halal economy.

3. Halal Made Simple YouTube Videos
   Enjoy bite-sized, easy-to-understand halal content that’s perfect for beginners or busy professionals.

📢 Coming Next Week…

We’re diving into How AI and Blockchain are Transforming Halal Businesses — exploring the cutting-edge technologies driving greater transparency, trust, and efficiency across halal certification, supply chain, and consumer engagement. Don't miss it!

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🚀 Ready to Tap Into the Halal Fashion Boom?

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That’s all for this week!

Stay stylish, stay sustainable, and stay halal.

Best Regards,
Halal Market Mastery Team