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👋 Welcome to This Week’s Review!

Welcome to Halal Market Mastery! Each week, we provide expert tips, best practices, and industry developments to help you thrive in the booming trillion-dollar halal market. Let’s dive in!

Consumers today are not just looking for halal-certified products—they want brands that align with their values. Ethical sourcing, sustainability, and social responsibility are becoming key decision-making factors for halal-conscious consumers. This week, we explore The Impact of Conscious Consumerism on the Halal Market, highlight a pioneering ethical halal brand, and bring you the latest halal industry news.

📊 Fun Fact of the Day:

A study found that 83% of Muslim shoppers prefer to buy from stores or brands that provide environmentally-friendly options. For businesses, this means a renewed emphasis on sustainability and responsibility when it comes to product design and production, as well as supply chain management.

📈 How Conscious Consumerism is Shaping the Halal Market

Halal is no longer just about religious compliance—it now extends to ethical considerations. Here’s how conscious consumerism is influencing halal businesses worldwide:

🌱 1. The Rise of Ethical Sourcing in Halal Products

• Sustainable sourcing of raw materials is becoming a priority. Consumers demand fair-trade ingredients, cruelty-free cosmetics, and ethically farmed meat.

• Palm oil production, a key ingredient in many halal products, is under scrutiny for its environmental impact, driving demand for sustainable and RSPO-certified palm oil.

♻️ 2. Sustainability & Eco-Friendly Packaging

• Zero-waste halal brands are gaining popularity, with companies shifting toward biodegradable and reusable packaging.

• Halal food producers are now investing in water conservation and carbon-neutral production processes to meet sustainability goals.

🛒 3. Demand for Transparency & Clean Labels

• Consumers want clear halal labelling with ingredient sourcing details to ensure products meet both ethical and religious standards.

• Brands that provide traceability through blockchain technology are gaining trust in the halal marketplace.

👥 4. Social Responsibility & Halal Businesses

• Companies with ethical labour practices and fair wages for farmers and workers are being favoured over those with questionable supply chain practices.

• More halal brands are engaging in corporate social responsibility (CSR) initiatives, such as supporting underprivileged communities and reducing food waste.

💡 How Businesses Can Adapt to Conscious Consumerism:

✅ Integrate ethical sourcing and fair-trade principles into halal product lines.
✅ Adopt sustainable packaging and carbon-neutral processes to reduce environmental impact.
✅ Enhance transparency by providing detailed halal certification and supply chain traceability.
✅ Showcase social responsibility efforts through partnerships, community outreach, and sustainability initiatives.

🌍 Featured Ethical Halal Brand: Saffron Road

Why Saffron Road is a Leader in Ethical Halal Consumerism:

✔️ Uses responsibly sourced, antibiotic-free, and humanely raised meat to align with both halal and ethical farming standards.
✔️ Commitment to sustainability by using eco-friendly packaging and supporting responsible agriculture.
✔️ Offers clean-label products with no artificial ingredients, GMOs, or preservatives.

🔥 How Businesses Can Learn from Saffron Road’s Success:

• Highlight ethical sourcing in branding and marketing strategies.

• Offer clean-label halal products that cater to both religious and ethical consumers.

• Adopt transparent business practices to build long-term consumer trust.

📰 Halal Headlines

• PM Anwar to visit Vietnam, deliver keynote address at 2nd ASEAN Future Forum

  Prime Minister Datuk Seri Anwar Ibrahim will visit Vietnam to deliver a keynote address at the 2nd ASEAN Future Forum, focusing on strengthening ASEAN's digital economy, green initiatives, and halal industry cooperation, while also engaging in bilateral discussions with key leaders.

• Eateries without halal cert cannot use ‘Ramadan’, related terms in buffet promos

  The Department of Islamic Affairs Sarawak (JAIS) has prohibited eateries without a Malaysian Halal Certificate from using the term 'Ramadan' in their promotional materials for iftar buffets, with violations potentially incurring fines up to RM10 million.

• Vietnam, Indonesia Bilateral Trade Exceeds US$16bn in 2024

  The Indonesia-Vietnam Friendship Association reported that bilateral trade exceeded US$16 billion, with a focus on expanding cooperation in sectors like the halal industry, artificial intelligence, and green energy, as both countries celebrate 70 years of diplomatic relations.

• Jamiat Halal Trust says solicitor general’s remarks on halal certification misleading

  The Jamiat Ulama-e-Hind Halal Trust has filed an affidavit in the Supreme Court challenging misleading remarks by Solicitor General Tushar Mehta regarding halal certification, asserting that such statements have harmed the halal concept and seeking accountability from the government while defending the importance of halal certification as a matter of religious belief and consumer rights.

• Paris Baguette Goes Big In Malaysia With New Halal Bakery Factory

  SPC Group's new halal-certified food hub, which houses the production of Paris Baguette’s baked goods, in Johor aims to enhance its global expansion and strengthen Malaysia's role in the halal food industry, while creating local job opportunities and fostering partnerships with Malaysian SMEs.

• Nestle records net profit of RM416mil in FY24

  Nestle (M) Bhd anticipates a return to healthy growth in 2025, supported by its extensive halal manufacturing and export capabilities, despite a challenging consumer landscape that led to a decline in net profit and revenue for FY24.

• Makkah Halal Forum focuses on sustainability of halal economy and global market challenges

  The Makkah Halal Forum focused on enhancing the halal industry through educational workshops addressing sustainability, innovation, and collaboration among global accreditation bodies to overcome challenges and promote international trade in halal products.

• Nigeria signs pact with Saudi Arabia to boost $7.7trn halal economy

  The Nigerian Government has signed a cooperation agreement with Saudi Arabia's Halal Products Development Company to enhance Nigeria's position in the $7.7 trillion global halal market, aiming to create jobs, attract foreign investment, and diversify the economy.

• Halal Products By Three Foreign Certification Bodies Banned From Entering Malaysia

  Malaysia has banned the import of products certified as halal by three overseas bodies—China Islamic Association, Centre for Halal Quality Certification, and Ritual Association of Lyon’s Great Mosque—after their halal recognition was withdrawn by JAKIM, pending improvements from these certification bodies.

• Philippines Establishes National Halal Office to Boost Global Trade

  The Philippines has launched the National Halal Industry Development Office (NHIDO) to enhance halal certification, boost trade, and expand its halal market, particularly targeting Indonesia, the largest halal market globally, to unlock new economic opportunities and strengthen its position in the projected USD 4 trillion halal industry by 2028.

How This Impacts You:

Stay ahead by aligning your products and practices with these developments. Opportunities abound for businesses ready to adapt and innovate.

🔍 Explore More Halal Resources

Looking to deepen your knowledge about the halal market or find more engaging content? Check out our various platforms:

1. Halal Market Mastery Newsletters
   For weekly halal market tips, news reports, and insights to keep your business ahead.

2. Halal Practitioner Blog Posts
   Explore in-depth think pieces and market trend analysis to help you navigate the halal economy.

3. Halal Made Simple YouTube Videos
   Enjoy bite-sized, easy-to-understand halal content that’s perfect for beginners or busy professionals.

📢 Coming Next Week…

We’re diving into Global Differences in Halal Certification Standards—exploring how varied halal certification requirements across regions impact international trade, compliance, and business expansion strategies.

📊 We Value Your Feedback!

We’d love to hear from you! Let us know how you’ve been enjoying Halal Market Mastery so far:

🚀 Ready to Tap into the Ethical Halal Consumer Market?

At Halal Practitioner, we provide consultancy, coaching, and training to help businesses succeed in the halal industry. Learn more about how we can support your growth by exploring our services:

That’s all for this week!

Stay ethical, stay halal, and stay successful!

Best Regards,
Halal Market Mastery Team

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