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- The Rise of Halal Cosmetics – Market Overview
Photo credit: Acnaleksy | Dreamstime.com
👋 Welcome to This Week’s Review!
Welcome to Halal Market Mastery! Each week, we provide expert tips, best practices, and industry developments to help you thrive in the booming trillion-dollar halal market. Let’s dive in!
Halal cosmetics are no longer a niche market—they’re a global phenomenon driven by ethical consumerism, religious compliance, and a demand for clean, safe ingredients. This week, we explore The Rise of Halal Cosmetics, highlight a standout halal beauty brand, and bring you the latest halal industry news.
📊 Fun Fact of the Day:
The global halal cosmetics market was valued at $84 billion in 2022 and is projected to reach $129 billion by 2027, growing at a CAGR of 8.9%. The increasing demand for halal-certified, alcohol-free, cruelty-free, and ethically sourced beauty products is driving this growth.
📈 The Rise of Halal Cosmetics – Market Overview
Photo credit: Muchlis Nugroho | Dreamstime.com
The halal beauty industry is booming, fuelled by a shift towards ethical, sustainable, and religiously compliant products. Here’s why halal-certified cosmetics are becoming the new standard in personal care:
🌱 Clean Beauty & Ethical Consumerism
Consumers today prioritise transparency, seeking products free from harmful chemicals, alcohol, and non-halal animal derivatives.
Halal cosmetics often align with vegan, cruelty-free, and organic beauty standards, attracting both Muslim and non-Muslim consumers.
💄 Expansion Beyond Muslim-Majority Countries
Major cosmetic brands are now seeking halal certification to enter markets in Southeast Asia, the Middle East, and Western countries with growing Muslim populations.
Countries like South Korea, Japan, and France are increasing halal beauty exports due to rising global demand.
🔬 Halal-Certified Innovation in Skincare & Makeup
Water-permeable nail polish that allows for wudu-friendly (ablution-friendly) application is one of the most sought-after innovations in halal cosmetics.
Collagen-infused halal beauty products are on the rise, using plant-based or marine sources instead of animal-derived collagen.
🌍 Halal Certification – A Trust Factor in the Beauty Industry
Strict certification standards ensure products are free from prohibited substances like alcohol, pork-derived glycerin, and gelatin.
Halal certification also guarantees hygienic production processes, from sourcing to packaging.
💡 How to Tap Into This Growing Market:
✅ Beauty brands should seek halal certification to build trust and access new consumer segments.
✅ Retailers can expand product offerings by stocking halal-certified skincare, makeup, and perfumes.
✅ E-commerce platforms should highlight halal beauty products with proper labelling and branding.
💄 Featured Brand of the Week: Wardah Cosmetics
Photo credit: Wardah
Description:
Wardah is a pioneer in halal-certified beauty and skincare, originating from Indonesia. It is widely known for its ethically sourced, alcohol-free, and dermatologist-tested products.
Why It Stands Out:
✔️ Certified halal by Indonesia’s leading halal authority.
✔️ Cruelty-free, alcohol-free, and suitable for sensitive skin.
✔️ Wide range of products, including skincare, foundations, and breathable nail polishes.
🔥 Try This Out!
Retailers and beauty stores can capitalise on the rising demand by introducing halal-certified cosmetic brands like Wardah. The growth of halal beauty influencers also presents new marketing opportunities in the industry.
📰 Halal Headlines
Thailand and Bahrain are negotiating a free trade agreement to enhance trade and investment, focusing on food security and the supply of agricultural and halal food products, as highlighted by Commerce Minister Pichai Naripthaphan during discussions with Bahrain's Industry and Commerce Minister at the World Economic Forum.
Food exporters delegation leaves for KSA to explore opportunities
A 14-member delegation of Pakistani food exporters has embarked on a ten-day visit to Saudi Arabia to explore export opportunities, strengthen trade relations, and enhance the presence of Pakistani food products, particularly snacks, while focusing on collaborations in food processing, packaging, and halal certification to meet Saudi Arabia's stringent food safety and quality standards.
Jordan-Malaysia in halal ecosystem development
Jordan has partnered with Malaysia's Serunai Commerce to enhance its halal ecosystem through a comprehensive diagnostic mission aimed at improving halal certification processes, addressing capacity gaps, and aligning local standards with international best practices to strengthen its position in the global halal economy.
Brunei: Sultanate sees 92 per cent rise in international visitors
Brunei experienced a 92% increase in international visitors last year, driven by targeted initiatives in cultural and nature-based tourism, while discussions during a recent dialogue session emphasised boosting food production, ensuring quality and halal-certified products, and enhancing the value chain in the agriculture and fisheries sectors.
Indonesia, Iran Agree to Boost Bilateral Cooperation
Indonesian Foreign Minister Sugiono and Iranian Ambassador Mohammad Boroujerdi discussed strengthening bilateral cooperation in food and energy security, trade, and investment, highlighting advancements in halal product guarantees and the potential for collaboration in various sectors, including health, tourism, and technology, as they commemorate 75 years of diplomatic relations.
Malaysia, Uzbekistan Reaffirm Commitment Across Key Sectors
During a recent meeting, Malaysia and Uzbekistan reaffirmed their commitment to combating corruption and enhancing bilateral ties, particularly in education and tourism, while exploring opportunities in Islamic and halal tourism as part of Malaysia's 'Visit Malaysia 2026' campaign.
The global non-alcoholic beer market is projected to grow significantly, reaching USD 43.9 billion by 2034, driven by increasing health consciousness, innovative product offerings, and rising consumer demand for alcohol-free alternatives, particularly in regions with strict alcohol regulations.
Cambodia: Kingdom looks to expand Saudi business links
Cambodia is actively seeking to expand exports to Saudi Arabia and attract Saudi investment in halal production facilities, and have signed a memorandum of understanding to promote bilateral trade and agriculture, particularly in rice production and halal goods.
Deputy Prime Minister Ahmad Zahid Hamidi emphasised the need for Malaysia to enhance its halal industry strategy, focusing on high-value sectors like halal pharmaceuticals and logistics, digitalising certification processes, and aiming to increase halal product exports to RM63.1 billion by 2025, amidst growing global competition in the halal market.
How This Impacts You:
Stay ahead by aligning your products and practices with these developments. Opportunities abound for businesses ready to adapt and innovate.
🔍 Explore More Halal Resources
Looking to deepen your knowledge about the halal market or find more engaging content? Check out our various platforms:
Halal Market Mastery Newsletters
For weekly halal market tips, news reports, and insights to keep your business ahead.Halal Practitioner Blog Posts
Explore in-depth think pieces and market trend analysis to help you navigate the halal economy.Halal Made Simple YouTube Videos
Enjoy bite-sized, easy-to-understand halal content that’s perfect for beginners or busy professionals.
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📢 Coming Next Week…
We’re diving into What Makes a Destination Halal-Friendly? Learn how hotels, restaurants, and travel operators are adapting to cater to Muslim travelers by offering prayer facilities, halal food options, and Muslim-friendly experiences. Don’t miss it!
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🚀 Ready to Tap into the Halal Beauty Industry?
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That’s all for this week!
Stay beautiful, stay halal, and stay successful!
Best Regards,
Halal Market Mastery Team
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