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👋 Welcome to This Week’s Review!

Welcome to Halal Market Mastery! Each week, we’ll provide you with expert tips, best practices and industry developments to thrive in the booming trillion-dollar halal market. Let’s dive in!

Technology is revolutionising how halal certification is done. This week, we explore how digital tools and automation are streamlining compliance, spotlight the latest innovation Halal Personal Advisor, and bring you recent halal industry headlines.

📊 Fun Fact of the Day:

Malaysia’s JAKIM has recognised over 80 foreign halal certification bodies, but many still rely on manual document submissions and physical audits — opening huge opportunities for digitalisation.

📈 The Role of Technology in Simplifying Certification Processes

The halal certification process can be time-consuming, complex, and resource-intensive. But that’s changing — here’s how technology is making halal compliance faster, cheaper, and smarter:

1. AI-Powered Self-Assessment Tools
Companies can now use smart algorithms to evaluate gaps in compliance before applying for certification. These tools reduce errors and help businesses prepare documentation efficiently.

2. Cloud-Based Halal Documentation
Gone are the days of bulky binders and scattered spreadsheets. Centralised, cloud-based platforms allow real-time collaboration and secure storage of halal compliance documents.

3. Blockchain for Traceability
Blockchain technology offers immutable records for ingredient sourcing and product movement, which enhances transparency and builds consumer trust in halal supply chains.

4. Smart Audits and Remote Inspections
Virtual audits via video conferencing and automated record checks are already being piloted. This reduces delays and inspection costs.

5. Halal Management Software
Integrated systems allow manufacturers to track supplier certifications, internal checks, and expiry dates in one dashboard—reducing human error and increasing efficiency.

🚀 Business Tip:
If you’re still relying on paper and email for your halal documentation, now is the time to digitise. Consider working with platforms that offer halal certification support or custom compliance dashboards.

🧠 Featured Brand of the Week: Halal Personal Advisor

Halal Personal Advisor (HPA) is a smart, AI-powered digital assistant designed to help businesses navigate the halal certification process with ease. Built for SMEs and food producers, HPA offers fast, accurate, and affordable advisory—anytime, anywhere.

Innovation Highlight:
HPA simplifies halal compliance through features like automated gap analysis, smart documentation support and personalised, multi-language AI advisory. It guides users step-by-step based on local and international standards, dramatically reducing time and cost.

Business Impact:
From startups to scaling exporters, HPA empowers halal businesses to be audit-ready without hiring full-time consultants. It embodies innovation, assurance, and accessibility—making halal compliance more achievable than ever.

📰 Halal Headlines

• Dawn Horizon Unveils Revolutionary Halal Personal Advisor

  Dawn Horizon has launched the Halal Personal Advisor (HPA), an AI-powered platform designed to simplify halal compliance for businesses, facilitating entry into the growing halal market projected to exceed USD 8 trillion by 2027.

• Islamic Services of America (ISA) Strengthens Global Halal Leadership with Strategic Indonesian Government Partnership

  Islamic Services of America (ISA) has reinforced its global leadership in Halal certification by signing a Letter of Intent with Indonesia’s Halal Product Assurance Organising Agency (BPJPH) to enhance cooperation and ensure compliance with Halal standards for U.S. exports to Indonesia.

• JYSigma Business Consultancy and Asia Vision Capital Announce Strategic Partnership for Landmark Shariah-Compliant Property Investment in Johor Bahru

  JYSigma Business Consultancy has formed a strategic partnership with Asia Vision Capital to establish a Shariah-compliant private equity fund focused on the Quayside JBCC mixed-use development in Johor Bahru, Malaysia.

• Malaysia, Poland eye stronger ASEAN-EU partnership

  Malaysia and Poland are set to strengthen ASEAN-EU relations by enhancing cooperation in key areas such as trade, defense, technology, and the halal industry, leveraging their leadership roles to foster a strategic partnership, especially with a notable rise in bilateral trade.

• Regulatory Approvals for Cultivated Meat Will Bring Investors Back, Predicts Simple Planet CEO

  Simple Planet is preparing to submit regulatory dossiers for cultivated meat approval in South Korea and Singapore, emphasizing halal compliance, with the CEO expressing optimism that this will revitalize investor interest despite recent declines in funding for the sector.

• Global Halal Economy Expected To More Than Double By 2030, Reaching $5 Trillion

  The global halal economy, which was valued at $2.3 trillion in 2020, is expected to reach $5 trillion by 2030, indicating significant growth prospects for countries involved in the sector.

• Leading Islamic authority approves cultivated meat for muslim consumption

  A leading Islamic authority has deemed cultivated meat permissible for Muslims, provided it meets specific religious and safety standards, including sourcing cells from halal animals and ensuring no forbidden substances are included.

• Taipei wins 'Muslim Women-friendly' tourism award at Singapore event

  Taipei has been awarded the 2025 Muslim Women-friendly City Destination of the Year by CrescentRating at the 2025 Halal in Travel Awards in Singapore, recognizing its commitment to creating an inclusive environment for Muslim travelers.

• UAE firm introduces long-lasting meals designed to be eaten up to 25 years later

  Red Planet, a UAE company, is set to revolutionize food security with its halal-certified ready-to-eat meals that can last up to 25 years, thanks to advanced freeze-drying technology that preserves taste and nutrition without artificial preservatives.

• Malaysia Retains Top Muslim-friendly Travel Destination Title For 10th Consecutive Year

  Malaysia has retained its title as the Top Muslim-Friendly Destination of the Year in the Global Muslim Travel Index (GMTI) 2025, marking ten consecutive years of leadership in promoting inclusive and accessible tourism for Muslim travelers.

• Chulalongkorn University's Halal Science Center Appointed as Thailand's SMIIC Representative

  Chulalongkorn University's Halal Science Center has been officially appointed as Thailand's representative to the Standards and Metrology Institute for Islamic Countries (SMIIC), marking a significant milestone in the country's leadership in Halal science and international collaboration.

• Annual study shows growing power of Muslim travellers, highlights five key trends

  The latest Mastercard-CrescentRating Global Muslim Travel Index reveals significant growth in the Muslim travel market, with international arrivals hitting 176 million in 2024, projected to reach 245 million by 2030, and total travel spending expected to reach $230 billion, highlighting evolving profiles and diverse motivations among modern Muslim travelers.

🔍 Explore More Halal Resources

Looking to deepen your knowledge about the halal market or find more engaging content? Check out our various platforms:

1. Halal Market Mastery Newsletters
   For weekly halal market tips, news reports, and insights to keep your business ahead.

2. Halal Practitioner Blog Posts
   Explore in-depth think pieces and market trend analysis to help you navigate the halal economy.

3. Halal Made Simple YouTube Videos
   Enjoy bite-sized, easy-to-understand halal content that’s perfect for beginners or busy professionals.

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📢 Coming Next Week…

We’re diving into The Business of Halal Personal Care – Opportunities for SMEs. From skincare and haircare to hygiene products, discover how small and medium enterprises can tap into this growing market segment with strategic positioning, certification tips, and innovation insights.

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That’s all for this week!

Stay innovative, stay halal, and stay successful!

Best Regards,
Halal Market Mastery Team